Why you want me in your corner… (include part about stratgey)
Your time is limited. Running your business (not to mention simply living your life) takes up more time than you even have available to you.
And marketing for that business? Wholeee other ballgame.
Getting your message out there and maintaining a brand voice that consistently connects to your audience is a full-time job in itself — who has time for that?
But here’s the thing -
Your online presence and content marketing strategy is critical for the success of your business.
What’s more - connecting with your audience in a way that truly makes them feel seen and heard is paramount.
It builds community, keeps them engaged, and builds your reputation as a brand that matters.
Even still, it’s easy to get lost in the sea of brands out there.
So where’s your leverage?
In producing consistent, authentic content that is tailored specifically to your audience and their stories. Their experiences. The things that matter to them. Not only does this lead to developing a lasting relationship with your clients and building the trust of new ones, it will ultimately lead to a higher return on investment, and leave you with more time for what you’re meant to be doing.
How do I know this?
Content marketing generates 3x as many leads as other marketing tactics, and even better - it costs 62% less.
So what makes quality copy?
Authenticity
People respond best to content that they can relate to. I mean, don’t you? Your audience wants to feel valued. They want to feel heard. Producing copy that is true to your unique voice and best reflects your values is of utmost importance when it comes to connecting with your potential clients and customers.
Great SEO
Customer acquisition requires that you stand out from your competitors, but the health and wellness industry is massive. You need quality SEO backed research and content within your marketing strategy in order to soar above the rest. It’s a cost-effective way to generate leads organically.
Engaging Content
In order to build a solid foundation and gain momentum in your business, you must build trust with your audience. How? By producing content that offers brand awareness and delivers value. Content that allows them to engage on a more personal level, and makes them feel as though they’re part of something.
Consistency
Not only is quality content necessary - the frequency at which that content is delivered is of great value and provides your audience with something they can rely on. Something they can look forward to! Some of the best ways to implement consistency is with regularly scheduled blogs and email sequences.